Connect your Amazon business to AI.
Ask Claude, ChatGPT or Grok about your sales, ads, stock and profit. Then tell it what to change in Amazon.
$89 a month per Amazon account. Cancel any time.
Why did profit fall last month?
Checked sales, ads and profit for August against July
Sales held steady, down 3%. Profit fell £1,410, and most of that is advertising: ad spend rose £1,230, nearly all of it in SP | Yoga Mat | Broad.
Sales
£18,410
−3%
Ad spend
£4,180
+42%
Profit
£2,960
−£1,410
Three keywords did most of it. Cost per click on “yoga mat” went from £0.71 to £1.12, and it isn’t converting any better.
I’d lower the bids on these three by 15%. Based on August, that should save about £250 a month, for a handful fewer orders.
Lower those bids by 15%.
Updated 3 bids in Amazon Ads
Done. The new bids are live:
Setup
Three steps, a few minutes.
It all happens in Amazon and in the AI you already use. There is nothing to install.
- 1
Create your account
Then follow the steps to connect Seller Fellow to Seller Central. You sign in on Amazon, not with us.
- 2
Copy your Seller Fellow connector link
https://sellerfellow.com/api/mcpIt’s the same link for everyone. Signing in connects it to your account.
- 3
Add it to your AI
- 1In Claude, open Customize, then Connectors.
- 2Click +, then Add custom connector.
- 3Paste your Seller Fellow link and click Add.
- 4Click Connect, sign in to Seller Fellow and approve.
Works on every Claude plan, on the web, desktop and mobile. The free plan allows one custom connector. On Team and Enterprise, an owner adds it first.
Connected. Now just ask, for example:
Why did my sales fall last week?
Using it
Ask a question. Then tell it what to do.
It answers from your real Amazon data, and makes the changes you ask for.
Another seller has been winning the Buy Box on your 4mm travel mat since Tuesday, at £27.49 against your £28.99. Your traffic held up. Your orders didn’t.
Buy Box share, 4mm travel mat
Set the travel mat to £27.49.
Price updated to £27.49
These search terms cost £142 last month and never led to an order:
Add those as negative keywords.
3 negative keywords added
What each one earns per sale, after Amazon’s fees and ad spend:
Pause the ads on the mat strap.
Campaign paused
The 8mm yoga mat has 9 days of stock left and your next shipment arrives in about 16. Its ads are still spending around £40 a day.
Reduce the ‘8mm yoga mat’ bid to £0.49.
Bid set to £0.49
What it covers
What your AI can see, and what it can change.
It can see
- Sales, orders and traffic
- What each product earns after Amazon’s fees and ad spend
- Sponsored Products campaigns, keywords and search terms
- Stock levels and days of cover
- Listings, prices and the Buy Box
- Fees, refunds and payouts
It can change
- Keyword and target bids
- Campaign budgets
- Pausing and restarting campaigns, keywords and targets
- Negative keywords
- Product prices
- Review requests on eligible orders
It can’t create new campaigns or FBA shipments, and it never sees customer names, addresses or emails.
Privacy
- Your Amazon login stays with Amazon
- You approve Seller Fellow inside Seller Central. We never ask for your password.
- No customer details
- We never see your customers’ names, addresses or emails.
- Disconnect whenever you want
- From your Seller Fellow account, or from Seller Central.
Pricing
One price. Everything included.
$89/ month
per Amazon account
One account covers every country you sell in from it.
Get startedBilled monthly. Cancel any time.
- Questions
- No limit
- Changes in Amazon
- Bids, budgets, prices and more
- Works with
- Claude, ChatGPT and Grok
- More Amazon accounts
- $89 each, added any time